NOVA: a project by DFO International

NOVA: a project by DFO International

NOVA is a project by DFO International, a forerunner in 360-degree market development in China for fashion, accessory, and lifestyle brands. In a special collaboration with TRANOϏ, leading global fashion platform incorporating tradeshow, showrooms, and runways, NOVA is a powerhouse project incorporating global creativity, culture, and fashion. Carefully curated for fashion and lifestyle brands and Chinese buyers, it aims to create a strong global community. An official Shanghai Fashion Week event, NOVA creates a professional and transparent platform for international brands to access the Chinese market. A never-seen-before, innovative hub with a wealth of marketing and business opportunities, NOVA’s hybrid program provides immersive experiences for both brands and buyers.

NOVA aims to address international brands’ needs fully with a wide range of services, from venue and showroom services to sales and marketing. Venue services are executed at the quality and standard of DFO, and sales and marketing services are provided by DFO’s in-house team with almost 10 years company experience on the market. Brands only need to send out their sample collections, DFO takes care of everything else onsite. NOVA is open to every type of participant, i.e., independent designer brand, corporate brand, showroom, or government-related organization.