Pitti’s new theme: Out of the Blue

Pitti’s new theme: Out of the Blue

Out of the Blue is the theme/non-theme of these summer editions. Born from an idea by Angelo Figus, curator of the project, Out of the Blue underlines the desire to imagine an open and unconstrained season, inclined to exchanges and new contacts: it becomes, after these unimaginable months, a need and the only possible alternative to any theme. Inspired freely by the sky, the sea, the summer night stars, blue tells the symbolic value of a mystical and reconciling color, which predisposes to listening and dialoguing with others. It is the only one that puts together elegance, informality, experimentation, and capable of unifying all styles. As an immersive experience that connects us to nature and the universe itself, it is a color that transcends time and space ”the color of the horizon, the quintessential background for all stories and emotions. An intimate and public color at the same time, which represents the unexpected, the dream, the memory“ and for this reason it becomes a window on the world: the one that lives inside us and the one outside, out there.

Pitti Immagine takes on a blue mantle for an extraordinary edition, which is completely digital, exploring and expanding upon the potential opportunities made possible by a completely innovative tool like Pitti Connect. We need a new beginning and a new point of view. Blue is the perfect color for opening up the eyes to a different perspective, which was unthinkable up until a few months ago, but extremely striking thanks to the creative resources that have come into play.