MIPEL DIGITAL TRADESHOW in collaboration with NuORDER

MIPEL DIGITAL TRADESHOW in collaboration with NuORDER

The latest edition of Mipel ended with excellent results in terms of visits just before the outbreak of the Covid-19 emergency in Italy; now the event not only confirms its dates (20-23 September 2020 at FieraMilano-Rho), placing itself among the first fairs to take place again physically since the start of the pandemic, but relaunches with an innovative platform: the “Mipel Digital Trade Show,” a virtual event that will guarantee maximum visibility for participating exhibitors to international visitors who, for obvious reasons related to the global health emergency, will not be able to travel.

The partner chosen by Mipel to inaugurate the beginning of this digital path is the leading B2B e-commerce platform NuORDER. Exhibitors will benefit from NuORDER’s market leading features such as digital catalogs, line sheets, 360 imagery and Virtual Showroom to boost their wholesale business.

“We are excited about this collaboration,” says Franco Gabbrielli, President of Mipel.  “The main international brands of leather goods and fashion accessories that animate our event every year will have the opportunity to get in touch with a qualified network of over 500,000 retailers linked to NuORDER thus creating an unprecedented digital networking system for Mipel. The physical fair remains for us and for the exhibitors an extremely important moment of contact and comparison and the beginning of such a digital path adds further value to the event.”

“We are excited to partner with the global leader of the leather and accessories industry to power its first ever digital trade show,” says Heath Wells, Co-Founder and Co-CEO of NuORDER. “MIPEL has responded quickly to address the needs of its exhibitors and attendees to ensure the crucial connections can still take place alongside its physical event. We are thrilled to provide NuORDER’s leading platform to Mipel’s global network and look forward to the opportunities of enhanced brand discovery and commerce that will be forged through this new way of collaborating.”