Eastman launches new sustainable fashion fibre: Naia Renew

Eastman launches new sustainable fashion fibre: Naia Renew

Eastman, the producer of sustainably sourced Naia cellulosic fiber, introduces its new Naia Renew portfolio, sourced from 60% wood pulp and 40% recycled waste plastics. Naia Renew cellulosic fiber is traceable with certified biodegradability that captures the value of hard-to-recycle materials that would otherwise be destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world.

“Naia Renew enables a circular economy for the fashion industry and helps brands meet their eco- conscious goals,” said Ruth Farrell, global marketing director of textiles for Eastman. “We’re transforming what a fabric can be and do to meet the sustainability demands of our customers and to create a world where brands and consumers can be in fashion without compromising on quality and performance.”

Available as both a filament yarn and a staple fiber, Naia Renew offers clear advantages over other materials. Naia Renew filament features a silky hand, rich luster and fluid drape and is used to create fashionable womenswear garments, while Naia Renew staple fiber is inherently soft and quick drying, with reduced pilling properties, making it ideal for everyday casual wear.

“Our vision is to make sustainable fashion accessible for everyone” Farrell added. “We all need to play our parts to help fix the future and work together to protect our planet’s precious resources for the next generations. With Naia Renew, you can take an active role in conserving resources and fostering innovation, while demonstrating a passion for sustainability that resonates with consumers worldwide”