Crash Baggage releases new backpackCrash Baggage releases new backpack

Crash Baggage releases new backpack

Iconic is the new backpack by Crash Baggage. The design keeps with th iconic style of Crash collections. It has a rigid and protective dented shell as well as a comfortable side handle that allows for easy lifting. Inside, there are multiple pockets, including a laptop compartment and a tablet and document holder. The pocket on the outside is designed to carry all daily-use items such as the Crash Bottle. The two side straps and thoroughly dented buckle make the backpack secure and comfortable in any given situation. And to round off the experience, an ergonomic back complete with a strap for fastening it to a trolley and transporting it.

The idea for the first Crash suitcase came from Francesco Pavia, the brand’s founder. Whilst at the airport, he watched in amazement as people so carefully spent time and money protecting their luggage. That’s how he designed the first Crash Baggage prototype: a suitcase for those who want to enjoy traveling, without a care in the world.

In addition to the new backpack launch, Crash Baggage’s new campaign ‘Have a nice trip’ is the signature statement of their new positioning. The campaign features #Crashstories which force viewers to ask themselves ‘What the hell happened? What incredible adventures, unexpected obstacles and crazy encounters could the protagonist have experienced with their Crash Baggage?”