Informa Markets Fashion partners with CFDA and NYMD

Informa Markets Fashion partners with CFDA and NYMD

Informa Markets Fashion, host to a comprehensive portfolio of fashion trade events, including MAGIC, COTERIE, PROJECT and MICAM Americas, has joined forces with CFDA, New York Men’s Day (NYMD) and e-commerce wholesale platform partner, NuORDER for the launch of CFDA and NYMD at COTERIE and PROJECT DIGITAL. The program, featuring a collection of designers showing on CFDA’s RUNWAY360 digital platform, including NYMD menswear and gender-fluid fashion brands, will give designers the opportunity to showcase their latest collections to Informa’s global audience of fashion buyers and retailers.

In its second edition, PROJECT DIGITAL, a classic and contemporary menswear digital marketplace, launched on January 15, while COTERIE DIGITAL, an elevated contemporary womenswear digital marketplace will launch on February 16, which is also introducing its second edition. The 20 prominent and emerging designers participating in the program will showcase their latest Autumn/Winter 2021 collections as well as products available for immediate delivery through interactive and shoppable digital showrooms. Shopped by Informa Markets Fashion’s large global community of big box, online, specialty, and boutique fashion buyers and retailers, the marketplaces feature highly customizable digital showrooms – powered by NuORDER’s Virtual Showroom Technology – allowing brands to present collections in a variety of shoppable mediums such as lookbooks, videos, product catalogues, and more.