MICAM’s him & her gift ideas for Valentine’s Day

To celebrate Valentine’s Day in style, MICAM, the International Footwear Exhibition has decided to step in and give those looking for a Valentine’s gift some tips on which shoes are best suited to his or her personality, and that best express the couple’s feelings for each other.

At the same time, by taking inspiration from the trends for next season, we can get ahead of ourselves and discover some of the winning ideas right now, ideas for gifts that are sure to be appreciated.

FOR HER
-Elegant, minimal shoes to celebrate a relationship that is sincere, but with no
frills. Low heels, pastel-patterned lightweight textures, recycled or recyclable materials are the concrete representation of a light, sustainable sentiment, such as that of a love that transforms every moment into an instant to be remembered forever. The heel gets higher and the shoe more eye-catching if there is passion and a touch of folly in the relationship. Colours become bolder, and materials solid and indestructible. If ‘She’ is someone who is used to asserting her personality with fun and flair, then this advice will prove invaluable to the person who wants her by their side.

-Careful attention to materials and product storytelling may be the premise for an
unforgettable gift. Many shoes are, in fact, none other than family portraits,
transformed into accessories with a long and rich history behind them. If the love you are building together is based on solid, traditional values, then a pair of shoes made by one of the leading Italian brands may make all the difference.

-The colour red is inevitably present, since it symbolises Valentine’s Day; and in
fashion it has always been used as a synonym for seduction. So how about a pair of provocative, feminine red shoes to brighten up a simple outfit or simply to add a touch of colour to your look? Valentine’s Day is the perfect occasion!

FOR HIM
-When technology colours our lives with Apps and icons, even our aesthetic taste changes. For a man who is always absorbed in his smartphone, we suggest eclectic shoes in unusual colours and hypermodern materials. Sneakers are the most obvious choice, even though classic shoe models that have a touch of flair can make even the most critical haters shout “LIKE it!”.
-For the city-dweller who dreams of setting off to explore unknown lands, shoes
inspired by nature, its colours and textures, may be the first step on the path towards a change of life. Or else they may simply provide him with the opportunity to take an off-road trip, with the right accessories. A wide range of choice – some with a more markedly sporty look than others– offers these dreamers an ally they can rely on as they venture down paths and through clearings, even in urban settings.