Kering and Conservation International launch Regenerative Fund for Nature

Kering and Conservation International launch Regenerative Fund for Nature

Kering and Conservation International have launched the “Regenerative Fund for Nature” to transform 1 million hectares of farms and landscapes producing raw materials in fashion’s supply chains to regenerative agriculture over the next five years. As an important step in achieving Kering’s commitment to have a net positive impact on biodiversity by 2025, the 1 million hectares under the new Fund is on top of Kering’s goal to protect an additional 1 million hectares of critical, ‘irreplaceable’ habitat outside of its direct supply chain, equalling the transformation of 2 million hectares in total. The Regenerative Fund for Nature will provide grants to farmers, NGOs and key stakeholders who are on the frontlines of developing and scaling agricultural change on the ground.

Scaling the quantity and quality of natural, regenerative raw materials for the luxury and fashion industry is one of the key goals of the Regenerative Fund for Nature.  Essentially, we are providing funds to groups that can directly trigger change at the farm-level, ultimately transitioning one million hectares to practices that work in harmony with nature,” said Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering. “As an industry, luxury and fashion can support this pivotal lever of change and help transform agriculture to meet climate goals and stem biodiversity loss.’”