MICAMX and MICAM Milano Digital Show kick off

MICAMX and MICAM Milano Digital Show kick off

From yesterday up to the 8th of May, MICAM Milano Digital Show will provide viewers from all over the world with a comprehensive and solid platform on which to do business.

MICAM Milano Digital Show brings the new products for Autumn/Winter 21/22 and the best of the in-season Spring/Summer 2021 collections to the market with more than 100 brands meeting the thousands of buyers who registered on the platform.

“The pandemic has greatly accelerated the process of digitalisation that was already underway and that we have been working on for years – says Siro Badon, Chair of MICAM and Assocalzaturifici. Through the MICAM Milano Digital Show, we want to give the footwear sector our support in the digital transition process and help companies move towards a new way of doing business – one that is particularly useful at present, seeing as current travel restrictions make international sales campaigns impossible. Integration between e-commerce and physical stores is increasingly strategic, not just for our own sector but for the whole of ‘made-in-Italy’. Digital platforms have proved necessary for the disposal of stock, and we’ve also had to change the way we do training by activating webinars on specific subjects, since at the present moment our companies need technical expertise as well as a cultural evolution. First and foremost, within the company itself: getting to grips rapidly with these innovations is a vital strategic lever if we are to avoid being overwhelmed by the new market dynamics. We have achieved a universally- recognised level of excellence as regards our know-how and craftsmanship, and now we have to reach the same level as far as the technological aspect is concerned”.