The Woolmark Company announces winners of Performance Challenge

The Woolmark Company announces winners of Performance Challenge

The Woolmark Company has announced the winners of its annual Performance Challenge, which aims to find product solutions for the sports and performance market, using merino wool.

This year, the company teamed up with technical outdoor brand Helly Hansen for the challenge, which invited participants to create apparel for ocean racing and the harsh and demanding landscape in which it is often performed.

From 352 entries, three winners were announced: Carly Conduff, from the University of Oregon, the US, was awarded a three-month paid internship with Helly Hansen. Conduff created a system of apparel under the athlete’s dry suit specifically tailored to the female body, providing superior support, strategic insulation, and light protection using 100 percent Merino wool.