Eastman launches its Naia Renew fiber in the women’s casualwear & loungewear marketEastman launches its Naia Renew fiber in the women’s casualwear & loungewear market

Eastman launches its Naia Renew fiber in the women’s casualwear & loungewear market

In response to consumer demand for comfortable, sustainable clothing, Eastman launched its Naia Renew cellulosic staple fiber in the growing women’s casual wear and loungewear market. Sourced from 60% wood pulp and 40% recycled waste plastics, it can be produced at scale to deliver sustainability without compromise to the fashion world. Naia Renew staple fiber has inherent softness, is quick drying and reduces garment pilling.

Naia™ is a sustainable fiber made from wood pulp harvested from responsibly managed forests and plantations. This biobased fiber is sustainable from its origin to end of life. For more information, visit us as naia.eastman.com.