Browns (re)launches Browns Focus

Browns (re)launches Browns Focus

Browns has relaunched Browns Focus, the once physical home to new talent within the Browns family. This new initiative will celebrate Browns’ legacy of supporting new talent and the ongoing commitment to nurture innovative designers and creatives.

Released as a series of concepts driven by Browns’ design community, to celebrate both their individuality and creativity, Series One will launch as a program of digital creative experiences and exclusive capsules produced in collaboration. The line-up includes womenswear designers Commission, Conner Ives, MAXIMILIAN and Mariah Esa alongside menswear designers Bianca Saunders, Labrum, LUEDER, Saul Nash and TSAU.

Drawing on the idea of future icons, Browns looked not just to ‘icons’ in the world of fashion, but to designers who are icons in their communities. Joe Brunner, Menswear Buyer Next Generation said, “what was arguably just as important if not more important, was that they needed to have a voice on topics such anti-racism, social inequality and mental health. These conversations are incredibly important to Browns and we wanted to be a vehicle to drive these narratives forward through our community.”

With the recent opening of the new flagship Browns Brook Street, the relaunch of Browns Focus highlights the continued endeavours to champion the community celebrating the collaborations that go beyond product, bringing both local and global talent to new and established customers – pinpointing each designer’s unique story as well as overarching message of creativity.