Avery Dennison launches Digital Care Label in partnership with AmbercycleAvery Dennison launches Digital Care Label in partnership with AmbercycleAvery Dennison launches Digital Care Label in partnership with Ambercycle

Avery Dennison launches Digital Care Label in partnership with Ambercycle

Avery Dennison, a global leader in innovation and materials science, branding, and manufacturing, has announced its partnership with Ambercycle, a Los Angeles-based, post-consumer garment recycler. The collaboration demonstrates Avery Dennison’s complete digital care label solution. This sees intelligent care labels being attached to Ambercycle’s garments. The labels feature a QR code that links to an app offering a digital experience that details how that specific garment was produced and how it should be looked after. The app is powered by Avery Dennison’s powerful data platform.

Legally, all garments sold must have a physical care and content label to communicate product information, such as washing instructions and material composition. This information is not just helpful for consumers, it is also vital for recyclers and resellers as it allows them to easily identify what the garment is made of after the original owner has disposed of it. 

Avery Dennison’s new digital care label solution is a significant innovation as it allows for traceability and transparency across the supply chain. In addition, new digital revenue streams become possible for the brand as additional products can be marketed to the consumer via this new direct-to-consumer touchpoint.

Ambercycle, Avery Dennison’s first partner for its digital care label, converts end-of-life textile ‘waste’ into new yarns for apparel brands and manufacturers. Its garments are created from polyester textiles that were destined for landfill, but are instead broken down to a molecular level, turned into pellets, and then spun into Cycora yarns which can be processed by garment manufacturers in the same way as virgin yarns.

This partnership is the first in a series of innovation-based collaborations that underscore Avery Dennison’s commitment to a circular apparel supply chain and support its 2030 sustainability goals.