Calvin Klein celebrates defining moments of the LGBTQIA+ journey with new campaign

Calvin Klein celebrates defining moments of the LGBTQIA+ journey with new campaign

Calvin Klein’s latest campaign is a celebration of defining moments in the queer and trans journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time. 

Six photographers captured eight cast members in pared-back, intimate settings. The short films document the cast’s relatable stories and experiences with a range of emotions. 

While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for – and impact on – the LGBTQIA+ community. 

The campaign takes an authentic approach to styling, featuring key pieces from Calvin Klein’s Pride 2021 capsule paired with denim and underwear essentials that showcases each talent’s own style. This year’s Pride collection features classic silhouettes including the Modern Cotton bralette and boxer briefs with the Brand’s logo waistband in a limited-edition palette. Cropped t-shirts and crewneck sweatshirts are also featured in the campaign, as are denim bottoms, truckers, and the iconic white tee. 

The global campaign will launch on May 26th with an anthem video that brings together a montage of stories and footage from the campaign. A series of short films that feature each cast member’s individual story will rollout throughout the year on Calvin Klein channels alongside extended #proudinmycalvins content. 

Calvin Klein partners with multiple non-profit organizations in support of LGBTQIA+ advocacy, equality, and safety. This year, Calvin Klein has announced a two-year partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. Through the partnership, Calvin Klein will use its platform to increase the knowledge of Trevor’s essential 24/7 crisis services and other mental health resources to help promote inclusion for the LGBTQIA+ community.