Theme of Pitti Immagine trade shows upcoming edition

Theme of Pitti Immagine trade shows upcoming edition

“Pitti 100” is the title-theme of the summer editions of the Pitti Immagine trade shows. The idea was first conceived and developed thinking about the 100th edition of Pitti Uomo and then extended to Pitti Filati and Pitti Bimbo, with the “100% Filati” and “100% Bambino” formats.

A multifaceted graphic sign by designer Francesco Dondina – author of important fashion, design, and art and culture projects – will characterize the ad campaign and color the Fortezza da Basso, involving the fashion community in a creative experience. A milestone and a new beginning, together in a single message.

“100 is a strong, important, round, and promising number. It is undoubtedly an end, but – if it is read backwards, 001 – it becomes the symbol of a new beginning. Right from the start, it appeared to us as a great opportunity for expressing the mood with which we design and organize our summer shows, which have now finally returned to a physical format” Agostino Poletto, General Manager of Pitti Immagine