Joor conducts brands & buyers summer survey

Joor conducts brands & buyers summer survey

This past year has been one of constant change – with brands and retailers forging new paths and re-evaluating traditional timelines. Based on this, Joor did a check-in with their clients to see how the industry is preparing for summer market.
Here is how JOOR brands and buyers are approaching this season:
In a positive sign that the global fashion sector is firmly in post-pandemic recovery mode, 90% of surveyed brands announced they will present new collections this summer and 92% of buyers said they will be attending buying appointments in the same period. Plus, almost half of fashion brands (42%) reported they are achieving sales volumes that are even with or greater than pre-pandemic levels.
Instead of returning to former ways of conducting business mostly in-person, the report found that the summer season will reflect a new normal with both brands and buyers electing for a hybrid model of virtual selling supporting in-person appointments. A significant 98% of brands will use virtual selling this summer with 89% of retailers saying they will be using virtual buying. 
“Amidst the many challenges of the past year, the fashion industry has demonstrated its flexibility and fortitude – rapidly adjusting ways of doing business and accelerating digital adoption,” said Kristin Savilia, CEO of JOOR.  “While brands and retailers are keen to return to in-person showroom appointments, neither group is willing to give up the efficiency and extended reach of virtual selling. This new hybrid approach is why we see clients using JOOR to support both physical appointments via our iPad app and virtual selling via our cloud-based desktop platform.”