AlphaTauri launches new website with expanded eCommerce Features 

AlphaTauri launches new website with expanded eCommerce Features 

AlphaTauri has launched its new online presence with their website, AlphaTauri.com.

Right in time with the new Autumn/Winter 21 collection, the site was built with a multi format customer experience in mind. 

The new design language highlights the relevance of looks as a reflection of the brands product strategy to increase the combination variety within the collection for more head-to-toe looks.

„The new website is more than an aesthetic statement- it is an expression of our brand promise. We are talking about new ways to purchase fashion as it complements the shopping journey in our stores on- and offline. Our hybrid collections have finally gone live cross-channel“ explains Ahmet Mercan, CEO – AlphaTauri 

The newly created website is also a portal into AlphaTauri`s brand world: whether its a behind-the- scenes view into the daily business or moving content around collaborations and latest innovations.