CFDA Partnership and the Latest Market Survey Results Underscore the Ongoing Importance of Digital Wholesale Commerce

CFDA Partnership and the Latest Market Survey Results Underscore the Ongoing Importance of Digital Wholesale Commerce

JOOR, the world’s leading digital wholesale platform, announced that JOOR Passport will power a set of marquee global fashion events for the third consecutive year.

Digital shows slated to run on JOOR Passport this spring include select CFDA Member brands showing during New York Fashion Week, London Fashion Week, Tokyo Fashion Awards, Showcase Japan (in partnership with the Japan External Trade Organization), UK in Fashion, and Passport to Spain, with others currently being confirmed.

JOOR technology will facilitate digital order-taking, creating a virtual component to each event that extends its timeframe and geographic reach, providing access to buyers from around the world.

Additionally, JOOR is excited to announce its support of the Council of Fashion Designers of America (CFDA) and its new Interim Membership Tier, which recognises exemplary emerging designers and aims to help strengthen and grow their business by providing direct access to industry resources and experts. JOOR will support the CFDA’s mission of strengthening the impact of American fashion in the global economy by providing relevant market information for Council Members and by enabling extended commerce opportunities through connection to leading retailers around the world.

“Digital adoption has become critical for success in the fashion industry today,” said Lisa Smilor, Executive Vice President at the Council of Fashion Designers of America. “We look forward to working with JOOR to provide the CFDA’s new Interim Members with knowledge of wholesale market trends, digital selling best practices, and access to JOOR’s powerful global network of retail buyers.”

As part of this announcement, JOOR released its Spring Market Survey results, which underscore the critical nature of digital wholesale commerce. This coming market season, 97% of brands are planning to leverage virtual showrooms and 87% of retailers plan to conduct virtual buying in some capacity. With this adoption rate, JOOR is on track to achieve a globally curated marketplace where brands and buyers have one centralised location to connect. JOOR continues to support both in-person appointments via its iPad app and custom QR codes, as well as virtual selling via its desktop platform.