LOEWE x On: a limited edition capsule collection

LOEWE x On: a limited edition capsule collection

LOEWE has announced a collaboration with performance brand On: a limited edition capsule collection of shoes and apparel designed for modern adventure. LOEWE and On have reimagined long established craft skills, combining a focus on sustainability with an emphasis on applying the handmade to technical pieces.

Crafted for city life the great outdoors, the collection features LOEWE editions of On’s iconic Cloudventure and Cloudrock performance shoes for both men and women. Available in five colourways —Gradient Khaki, Gradient Grey, Gradient Blue, Gradient Orange and Space Blue— the shoes feature both On’s trademark technologies, the Missiongrip™ rubber outsole and the Speedboard™ mid-sole hidden plate, as well as a recycled polyester upper, hand-pressed marbled outsoles, brass eyelets and a matte or  iridescent mudguard.

Outdoor footwear is paired with six ready-to-wear pieces for women  and seven for men, each built with a unique blend of performance properties and key On  features— weatheradaptable Running Pants, a moisture-wicking Waterproof Anorak,  temperature regulating Performance-T t-shirts and a unisex customizable insulation  three-layer Parka.

Each of the ready-to-wear pieces are available in two colourways for each gender: an organic palette of khaki, blue and orange that takes inspiration from nature, applied in gradient effects that suggest prolonged exposure to the elements en plein air. These effects, as well as the Japanese sashiko-inspired needlework print that resembles a starry night, are the result of a meticulous technical process to craft the perfect colour and pattern.

LOEWE x On is a shared exploration of performance and craft: a vision for a more sustainable future.

The collection launches March 9 on loewe.com and on-running.com, and in selected LOEWE stores on March 10.