FASHN ROOMS opens additional(s) rooms

FASHN ROOMS opens additional(s) rooms

Düsseldorf: FASHION, ADDITIONALS & GREEN ROOM will be presented under one roof.

Ways out of uniformity towards more diversity and the perfect mix of product, emotion and experience will be offered by the Düsseldorf order show FASHN ROOMS, held from 23 to 25 July 2022. FASHN ROOMS is known for its high-quality selection of German and international brands from the fashion, footwear and accessories segments. Introducing the “ADDITIONALS” area FASHN ROOMS now open up new scope for complementary beauty and lifestyle products in the truest sense of the word. “The mix of fashion and beauty is perfect. We bring together what belongs together. And all of this in an inspiring venue,” says Igedo Company CEO Ulrike Kähler

In Addition, GREEN ROOM will offer SustainabIlity with ambition. More and more people want to be sure that retailers and manufacturers offer products that look good and comply with high ecological and social standards at the same time. For this type of shopper sustainability is a must-have rather than nice-to-have. In other words: sustainability is taken as a given. Fairness and eco-friendliness are reflected in both their daily lifestyle and their favourite looks. “We have observed for some time now that the interest in fair-production fashion continues to rise while good design and sustainable values are by no means mutually exclusive. On the contrary,” says a convinced Ulrike Kähler. FASHN ROOMS responds to this development with an innovative concept integrated into the existing, successful order platform: “With the new segment GREEN ROOM we offer retailers the unique opportunity to extend their ranges to include sustainable, fair fashion in a targeted manner. And all of this in one place. Both at the order show and at their own stores.”