Digital Shanghai Fashion Week: 1st season completed

Digital Shanghai Fashion Week: 1st season completed

The first season of Digital Shanghai Fashion Week came to a close, being the the first fashion week to be held entirely digitally. The event took place on Tmall, the online marketplace of Chinese e-commerce giant Alibaba. The Fashion Week merged catwalk shows with entertaining teleshopping, and demonstrated how Alibaba’s livestream-shopping works. The three-day event saw nearly 40 virtual catwalks held on short-video platform Douyin.

Looking ahead, Shanghai Fashion Week plans to create a hybrid of online and offline fashion week events in the coming years.