Fashion is back in BerlinFashion is back in BerlinFashion is back in BerlinFashion is back in BerlinFashion is back in BerlinFashion is back in BerlinFashion is back in Berlin

Fashion is back in Berlin

by Klaus Vogel

Premium Exhibitions held it’s first event after the pandemic July 7th – 9th on the International Congress Centrum in Berlin.
After moving from Berlin to Frankfurt and back the organizers around Anita Tillmann and Jörg Arntz changed not only the location but the concept.
With an area called “The Ground”, end consumers were invited to join the fair for the first time, able to amuse, party, and shop cool vintage clothing alongside selected items. TikTok, Netflix, and others presented themselves to the public, while professional exhibitors and buyers have been separated in various halls to do business.
As always interesting summits and an industry party have been held.

Throughout a total of 13 areas, Premium Exhibitions presented the FashionTech Conference, the new format The Ground, Premium Exhibition: HIGH, ICON and VOLUME as well as SEEK. The latter displayed brands like Puma, Wrangler, Copenhagen Studios, Ecoalf and Drykorn, in a very fitting set-up.

Fortunately for the area, which was plagued by fires lately, but unfortunately for the show which had planned various outside events at the trade show area, it was raining at the time of the initial exhibitor party so it was moved inside, loosing a bit from the coolness it would have had if celebrated outside in the evening sun.

Premium Exhibitions deserves praise to organize such a necessary event for the entire fashion industry under difficult circumstances and thankfully, there have been enough bold brands taking the risk to support a new format instead of following the timid “wait and see” approach.  Buyers have not only been flown in but also came in significant numbers and found a mix of interesting collections of all types of fashion.  All in all the event was rated as a  positive new start.

Of course, it wouldn’t reflect the typical German attitude, if people were 100% happy and there is indeed room for improvement in various fields. However, we like to congratulate the organizers.
Industry players, buyers and consumers should attend the next event and more brands should participate.

The groundwork is done. Let’s move forward and act as one to create an international place to meet, party, inspire, do business and celebrate fashion.