From 21 – 25 July, Areal Böhler is all about fashion and focus on fashion, talks and inspiration. Forming the origin and heart of the Düsseldorf fashion scene is be FASHN ROOMS with integrated showroom concept. “Here it’s all about experiencing, discovering and coordinating. The size of the store does not matter – because here especially small and medium-sized retailers find the products that make up a good mix and thus the store of the future,” says Igedo CEO Ulrike Kähler.
Along the lines of a modern concept store, the newly created GREEN ROOM platform opened its doors too: with a diverse range of sustainable, fair fashion – perfectly integrated into the FASHN ROOMS space.
Interest in fairly produced fashion continues to grow and good design and sustainable values are by no means mutually exclusive – on the contrary: fairness and environmental friendliness are reflected in daily lifestyle as well as in favourite looks. “Sustainability is becoming a matter of course,” Ulrike Kähler is convinced. GREEN ROOM is the answer to this trend. “It is still a small plant, but it is growing steadily,” Ulrike Kähler describes the long-term project. As a mixture of sustainable fashion, creative store design and inspiring panel talks, GREEN ROOM builds a bridge between conventional fashion retail and sustainability. GREEN ROOM offers retailers a great opportunity to extend their ranges to include sustainable, fair fashion. On top of this, many hands-on tips on how to present sustainable products attractively in the store will be shared. “The mix is perfect. We bring together what belongs together and all of this in a single, very inspiring place,” says Ulrike Kähler explaining the innovative, sales-expanding concept. The cooperation with selected, competent service partners and inspiring lectures will provide the concept with additional energy. “We regard the new FASHN ROOMS as a blueprint for concept stores – retailers should take advantage of this special opportunity for inspiration,” Ulrike Kähler appeals to retailers.
Furthermore, by introducing ADDITIONALS, FASHN ROOMS also open up a space for beauty and lifestyle products, including skincare and decorative cosmetics, oils, fragrances, wellness articles as well as stationery, candles etc. The core products of FASHN ROOMS, i.e. hats, accessories and bags, are also given a perfect stage there. Beyond the product, it is also about an appealing, purchase-inspiring presentation in the shop. “With attractive products that encourage impulse buying, we open up new possibilities for retailers to surprise and sustainably inspire their shoppers and generate more sales,” says Ulrike Kähler.
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