Supreme Women&Men Munich August 2022 edition with strong order closing

Supreme Women&Men Munich August 2022 edition with strong order closing

Supreme Women&Men Munich, which closed its doors earlier this month, can be described as one of the most successful editions. Retailers were open to new collections and, above all, the majority was optimistic. For the majority of retailers, the platform represents the end of the season’s orders, but this edition was characterized by strong business with new customers.

A new generation of retailers is growing up. These are not necessarily located in the big cities, but mainly in smaller towns and cities and place a strong emphasis on individuality and personal interaction. Without doubt, the topic Made in Europe, which is practiced by the majority of the exhibitors, plays a very important role for the traders. individual retailers. Sustainability and quality are set as selection criteria for the product ranges.

Aline Müller-Schade, Managing Director of The Supreme Group: “The change in the retail landscape is clearly noticeable. It is not working the way it used to. The new generation of retailers is positioning themselves quite differently. We are pleased that so many new retailers have found their way to Munich.”