AlphaTauri goes LondonAlphaTauri goes LondonAlphaTauri goes LondonAlphaTauri goes LondonAlphaTauri goes London

AlphaTauri goes London

AlphaTauri opened its first mono-brand store in the UK early November with a big bash. Celebrities from the world of fashion, sport and music were part of the guestlist in the new flagship store positioned in Knightsbridge a minute a way from the prestigious Harrods department store. Singer Raye performed for the audience and DJ Lou Hayter and Nabhaan Rizwan looked after the right tunes.
Formula 1 legend and Red Bull veteran David Coulthard guided everyone through the evening and pointed out the current drivers of the F1-team Scuderia AlphaTauri Pierre Gasly und Yuki Tsunoda who clearly couldn’t stay away from the festivities. The new flagship store is conceived on 326 m2 in London’s Brompton Road. AlphaTauri CEO Ahmet Mercan points out: “It is a pleasure to see so many of the brand’s friends tonight to celebrate this milestone. I am very thankful for the support. With the opening of this flagship-store we are taking a big step to further internationalise the brand.”
AlphaTauri further hired a prestigious team for its UK operations headed by a sales veteran who worked amongst others with brands like Stone Island and led his own agency successfully over years.