AVANT TOI opens Milanese showroom with Tea Time event

AVANT TOI opens Milanese showroom with Tea Time event

AVANT TOI has opened the doors of its Milanese showroom – an exhibition space for all men’s and women’s collections of cashmere clothing, with a ‘Tea Time’ event.

The opening included a live performance of hand-painting by Mirko Ghignone, Co-Founder and creative mind behind the brand. Handmade colouring gives each piece authenticity and unique character. This innovation, together with the
experiments in the processing of materials, confirms the brand in its role as a pioneer of colour, internationally.

In an engaging and immersive atmosphere, which characterises the ‘Tea Time’ tradition, hosts Mirko and Fiorella Ghignone (CEO) met fashion journalists, influencers and stylists who discovered through a ‘touch & feel’ experience, the AVANT TOI women’s and men’s garments and the Spring/Summer ’23 accessories. Seventies attitude and vintage atmospheres are also found in the Home Collection, where an explosion of colours can be seen on blankets in cashmere and cashmere-wool cushions, carpets, throws, tablecloths and other elements of design.