Neonyt goes international with Neonyt Paris

Neonyt goes international with Neonyt Paris

In August, this year, the first Neonyt licence was awarded to Igedo Exhibitions in Düsseldorf and will be held there for the first time from 28 to 30 January 2023 at the Areal Böhler. Messe Frankfurt now also announces not only the conclusion of the next partnership but also its first international licence award. In this case, Messe Frankfurt has entered into a partnership with WSN Développement, Paris, an exhibition company with extensive experience of the fashion sector, which will operatively plan and hold Neonyt Paris at Paris Expo Porte de Versailles. From France, Neonyt can now expand its market coverage by opening up completely new catchment areas for exhibitors and buyers.

“We are very proud of our new partnership with WSN Développement, which now constitutes a striking, initial, future-oriented milestone in our strategic internationalisation pathway”, explains Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. “Paris is a highly attractive, trend-setting fashion location. And, very popular in the sector, as well as having increasing links with the markets of southern Europe, Paris is for both us and our community the perfect choice for our first international licence location.”

In Paris, Neonyt licensed by Messe Frankfurt will be held annually at the end of January and the beginning of September, concurrently with the international Who’s Next. Well known throughout the sector, Who’s Next presents fashions, accessories and lifestyle, as well as the season’s trends, for buyers. Launched in 2019, IMPACT by WSN, which not only sets fashionable and ecological accents but also supports positive measures for speeding up the process of ecological change in the fashion sector, will also be held in the immediate vicinity of Neonyt. Who’s Next and IMPACT attract international buyers from abroad – especially those from the retail sector in France, Italy, Spain, Portugal, Switzerland and Belgium. The focus for all labels at Neonyt is speciality and multi-label stores, both of which attach great significance to sustainable fashions.