Visit WeAr at Pitti Uomo 103 this weekVisit WeAr at Pitti Uomo 103 this weekVisit WeAr at Pitti Uomo 103 this week

Visit WeAr at Pitti Uomo 103 this week

At this edition, Pitti Uomo renews itself and expands the exhibition itinerary with new spaces and projects that intercept the demands of today’s lifestyle. A new itinerary will involve the following pavilions:

In addition to the Arsenale, Superstyling also takes place at the Sale delle Nazioni, a new location for brands committed to stylistic research and anticipating trends. Also making its debut at the Sala delle Nazione is the new special area, the Sign, dedicated to home decor, timeless design objects, and the most innovative and unexpected furnishings.

The Polveriera hosts the debut of Pittipets: a new space exclusively dedicated to cats, dogs, and those who love them. Accessories, objects, furnishings, useful, futile, precious or surprising, beauty, and food for our furry friends.

Pitti Uomo 103 will see the return of I Go Out, the section that interprets the contemporary trend of outdoor style, in the Sala della Ronda: clothing, accessories, and objects for outdoor life that engage the urban context and dictate fashion rules.

New location for S|Style: the special project that Pitti Uomo dedicates to the eco-responsible proposals of young and cool brands, curated by fashion journalist Giorgia Cantarini, is located on the first floor of the Arsenale.

Fantastic Classic, the Pitti Uomo section that presents the evolution of the classic in its most innovative and contemporary versions, expands beyond the Central Pavilion into the adjacent Rondino.

The Lyceum spaces become Vintage Hub, featuring carefully selected vintage archives, especially for menswear, to meet the needs of global buyers, journalists, and fashion insiders.

Visit WeAr at Padiglione Centrale ground floor to get your latest issue of WeAr Global Magazine.