SP Sal Parasuco collection makes Pitti Uomo debut with signature outwear and denim capsule

SP Sal Parasuco collection makes Pitti Uomo debut with signature outwear and denim capsule

With the exclusive debut of SP Sal Parasuco Collection at Pitti Immagine Uomo, Parasuco and incoming creative director, Tu Ly, present the most forward-leaning and emblematic expression of the brand to date. SP Sal Parasuco will launch with two highly distinctive and complementary offers: a signature denim capsule arriving for Spring ’24 and new, luxury outerwear that will be available for Winter ’24.

With SP Sal Parasuco, we are entering a new era and it’s exciting on every level,” says Sal Parasuco.“We have a design maturity in denim that we can now apply to achieve a high standard in outerwear.”

SP Sal Parasuco is designed in Montreal and Italy, and will be made in Europe using sustainable materials, such as recycled nylon and goose down, when possible.Youthful yet trans-generational, the collections reimagine people’s relationship with outerwear by considering how each piece builds upon their personal style.The denim capsule is defined by a new monogram jacquard that plays out in graphic repetition. To start, each style will be proposed in denim, white and black, with yellow as a high-octane accent. Nearly identical across men’s and women’s, the pieces are designed with a modular wardrobe approach–mixing and matching for maximum wearability.

The two collections are complementary and will be shown together at Pitti Immagine Uomo, where the dedicated space features a video wall that enhances how the models appear and move in the pieces.Going forward, SP Sal Parasuco will expand into additional categories such as accessories and footwear.

At Pitti Uomo, SP Sal Parasucois will located in the Contruzoni Lorenesi on the Ground Floor, Stand 3.