Marc Cain at the Yoonaverse Hybrid Conference

Marc Cain at the Yoonaverse Hybrid Conference

Marc Cain is part of this year’s Yoonaverse, a hybrid trade show that is taking place in the stationary and digital space as part of Berlin Fashion Week from July 10th to 14th. The German premium brand is using the platform to virtually stage its new collection.

“The fusion of fashion and technology is an exciting topic that is becoming increasingly relevant for Marc Cain. At the Yoonaverse, visitors can view looks from a 360 degree perspective and be seamlessly directed to the online store. They are created by our in-house 3D team and are used in product development, visual communication between suppliers, and digital sales’ explains Paola Olaguivel, 3D Product Developer at Marc Cain. 

With its participation in the event, Marc Cain is once again demonstrating its commitment to innovation. The company expects this to lead to the establishment of valuable contacts, exciting insights into the latest trends and developments as well as the development of new target groups. The knowledge acquired makes it possible for them to adapt their strategies, improve their products and stay one step ahead of the competition.