WHP Global to acquire global denim brand G-Star RAW

Photo Credit : www.whp-global.com

WHP Global to acquire global denim brand G-Star RAW

New York-based brand management company WHP Global has entered into an agreement which will see them acquire a majority stake in G-Star RAW.

Under the terms of the agreement, the existing G-Star shareholders, including founder Jos van Tilburg, will retain a stake in the brand. The current leadership team of G-Star RAW, led by CEO Rob Schilder, will continue to operate the brand’s marketing and product development functions as well as the wholesale, retail and e-commerce distribution out of the Amsterdam headquarters.

The transaction is expected to close in Q4 2023, subject to customary closing conditions including works council procedure. Financial terms of the transaction are not being disclosed.