Design Museum new Barbie exhibition coming in 2024

Design Museum new Barbie exhibition coming in 2024

London’s Design Museum is opening a new exhibition on the history of Barbie next year to coincide and celebrate its 65th anniversary Through a new partnership with Mattel, the Design Museum has been granted special access to the Barbie archives in California.

Three years in the making, the exhibition will explore the design evolution of the famous doll. On view will be rare and unique items alongside other loans and acquisitions.

“Barbie is one of the most recognisable brands on the planet and as we’ve seen recently, her story evolves with each new generation,” said Tim Marlow, director and CEO of the Design Museum.