JOOR raises $25 million to fuel continued innovation

JOOR raises $25 million to fuel continued innovation

JOOR has announced their raise of $25 million in new funding led by Brightwood Capital and Tamarix Capital Partners. Existing investors Macquarie Capital, Battery Ventures, and Canaan Partners also participated in this capital raise.

“At JOOR, the mission remains the same–to drive innovation in service of our clients, and this additional capital will allow us to do just that. We will use these funds to deliver an increasingly enriched platform solution for brands and retailers. Alongside new data-led initiatives, we also plan to build upon the early stage success of our embedded checkout solution, JOOR Pay, and expand our footprint in categories like footwear, sports and outdoor. These enhancements will continue to elevate the JOOR experience, reinforce our position as the world’s most trusted wholesale solution, and help us further empower our brands and retailers to thrive in the global market.”