Hugo X Flowers for Society Sneaker Debut at Men’s Paris Fashion WeekHugo X Flowers for Society Sneaker Debut at Men’s Paris Fashion Week

Hugo X Flowers for Society Sneaker Debut at Men’s Paris Fashion Week

As its next step within the streetwear universe, HUGO has unveiled an exclusive sneaker design in collaboration with Flowers for Society, a premium footwear brand with a disruptive mindset and the creative community at its core.

The HUGO x FFS GO-2 is making its debut at Men’s Paris Fashion Week as a special unreleased style, designed to offer a preview of future drops from the collaboration, which will see the statement sneaker updated in new colorways.

Merging street-style soul with hiking-inspired accents, the HUGO x FFS GO-2 is a versatile design for self-expressive individuals who write their own rules – aligning with HUGO’s brand mantra, “HUGO Your Way”. Flowers for Society’s signature deconstructed aesthetic brings a contemporary feel to the sneaker in the form of open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies. A fresh, unexpected interpretation of HUGO’s iconic red label – a key, recurring detail in the brand’s collections – features at the heel counter, completing the shoe with bold attitude

To generate buzz among tastemakers and trendsetters, the HUGO x FFS GO-2 was presented at a flower shop-inspired pop-up, which made a buzz in the Marais district during Men’s Paris Fashion Week.

The first official drop of HUGO x FFS GO-2 is scheduled for Fall 2024 and will be available in global HUGO stores, via selected wholesale partners, and online at flowersforsociety.com and hugo.com