GUESS Jeans opens Berlin Flagship StoreGUESS Jeans opens Berlin Flagship Store

GUESS Jeans opens Berlin Flagship Store

GUESS JEANS has opened its flagship store in Berlin, A vital market to both GUESS and the denim industry at large, Neue Schönhauser Str, Berlin will house the second GUESS JEANS store in Europe, this launch swiftly follows the inaugural Amsterdam store launch in May, 2024 in the heart of Kalverstraat.

The Berlin store features a hue of orange tiles that pays homage to Rosenthaler Platz, U-Bahn Station located moments from the store. GUESS JEANS reference the Berlin U-Bahn train graphic upholstery in the design of the carpets adorning the store, recognised for its use across Berlin U-Bahn trains since its inception in 1986. The store will spotlight the first GUESS JEANS campaign photographed by Rafael Pavarotti featuring British actress & model Iris Law alongside Liverpool FC and England player, Trent Alexander Arnold.

California denim brand GUESS JEANS is due to launch a new fleet of stores globally with an innovative retail design concept rooted in the California Landscape conceived by Chief New Business and Development Officer, Nicolai Marciano. Set to house the whole new world of GUESS JEANS- powered by its pioneering GUESS AIRWASH™ sustainable technology. The GUESS JEANS retail concept has mapped out what a store for the future looks like, with material principles shared amongst all GUESS JEANS spaces. A combination of materials, vegetation, and lights that all pay homage to Southern California, the birthplace of GUESS, forms the basis of the GUESS JEANS retail concept. The immersive experience and inaugural store opening continue the narrative that GUESS JEANS is leading the next 40 years of denim. Although sharing visual similarities, each GUESS JEANS store will be designed differently, with major flagships in Tokyo, Los Angeles and more due to open in the coming months.