Kering publishes its Ecodesign Tool for Packaging Items

Kering publishes its Ecodesign Tool for Packaging Items

Kering is committed to eliminating single use plastic packaging across its BtoB and BtoC operations by 2025. Since the release of the Kering Standards for Raw Materials and Manufacturing Processes in 2018, the Group has taken into account circularity when developing new packaging solutions. For the first time, Kering is publishing its Ecodesign Tool for Packaging Items. Developed in collaboration with CITEO+, it regroups insights and knowledge accumulated by the Group over the years.

In line with Kering’s commitment to an open-sourced approach and transparency, this toolkit focuses on packaging design and implementation strategies. It aims to provide other industry players with recommendations to reduce their dependence on single-use plastic packaging and comply with upcoming European regulations.