GOZEN’s new biomaterial LUNAFORM scales up in first commercial range

GOZEN has announced the launch of its debut LUNAFORM range, together with the go-live of its vast new facility in Turkey and industry-first short film. LUNAFORM is an advanced biomaterial, which first featured in Balenciaga’s LUNAFORM Maxi Bathrobe Coat. The biotechnology startup’s design-led approach and commercial scalability will make biodesign a reality for global fashion and design brands, and is the result of less than three years of rapid GOZEN progress.

With its artisanal qualities and innate strength, LUNAFORM redefines material possibilities. A nanocellulose biomaterial, it is crafted in collaboration with nature, harnessing the ingenuity of microorganisms to create a fibrous biological lattice. This is achieved through a process of controlled fermentation; guided by BioCraft technology and backed by centuries of knowledge. With its fibrous cellulosic structure, LUNAFORM possesses a fabric-like quality uncommon in nonwoven textiles. Unlike today’s materials and alternatives that seek to mimic them, it enables designers to bring new forms to life that are both natural and futuristic.

The inaugural LUNAFORM range is positioned as an open-world exploration of the possibilities for human-nature collaboration. Colourways include blue hues nodding to the material’s water-borne origins; translucent pink drawn from cosmic inspiration; and matte black, spotlighting the spontaneous prints of its biological origins.

GOZEN’s 40,000 square foot facility is a thriving material ecosystem in Istanbul, providing the capacity for brands to unlock new design possibilities and implement sustainable product creation at scale. The facility is capable of producing 150,000 square feet of material per year right now, with the potential to scale to up to 1 million square feet of material per year at full utilisation -equating to over 40,000 garments.

To showcase the fascinating process of LUNAFORM creation, GOZEN commissioned an artistic exploration by leading female Turkish filmmaker and multidisciplinary artist, Serra Duran, and a 30-strong film crew. Captured in the GOZEN facility, the short film illuminates LUNAFORM from the process and people to the final product, revealing a material born from a true collaboration of human ingenuity, craftsmanship and nature.

Ece Gozen, fashion designer and Founder and CEO at Gozen, comments: “This is a huge moment for me together with the GOZEN team. We have been working tirelessly to push the possibilities of material innovation and design, in our quest to establish a new material reality. “During our recent appearance at Première Vision in Paris, we were thrilled to hear that LUNAFORM is viewed as unique among biomaterials in having a memory of its own. Leaders from the worlds of leather, denim and textiles were excited by its different levels of touch and its ability to conform to your movement. These qualities truly open up new possibilities; for example, LUNAFORM can be shaped directly around a mannequin, enabling designers to experiment live without cutting, stitching or backing material.