U.S. Polo Assn. to celebrate 135 years at Pitti Uomo 108 with S/S 2026 collectionU.S. Polo Assn. to celebrate 135 years at Pitti Uomo 108 with S/S 2026 collection

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U.S. Polo Assn. to celebrate 135 years at Pitti Uomo 108 with S/S 2026 collection

This summer, U.S. Polo Assn.’s exhibit at Pitti Uomo 108 in Florence, is taking place from June 17 to 20, at Booth 32 Cavaniglia with very special guests, sporty models, a presentation of the brand and its S/S 2026 collection as well as its special 135th anniversary celebration.

The high-energy theme of the show, “PITTI BIKES” will transform the legendary Fortezza da Basso into a buzzing circuit of fashion and lifestyle, creating the perfect stage for U.S. Polo Assn., a brand rooted in sport, authenticity, and timeless American style. The Exhibit: An Immersive Experience Pitti Uomo 108 also marks a key moment for U.S. Polo Assn., the celebration of 135 years of sport inspiration and a milestone that pays tribute to tradition, sport, and the unique spirit of polo for those “Born to Play.” U.S. Polo Assn. will unveil a reimagined exhibition space, designed to offer an immersive experience that narrates the brand’s authenticity and heritage through a visual experience created to celebrate 135 years.

An Unforgettable Night: “Play for the Moment, Live for the Legacy” On the evening of June 18, U.S. Polo Assn. will host its invitation-only 135th Anniversary Celebration in the stunning Chiostro Grande at the historic Complesso di Santa Maria Novella. Guests from around the world will gather for this exclusive event to toast to the past, present, and future of a brand born from the sport of polo that dates to 1890. The evening begins with an invitation-only dinner, followed by a live performance from Italian music star Clara and an electric DJ set by the legendary Benny Benassi. Guests will also experience an immersive art performance curated by visionary artists Luca Agnani and Pietro Terzini, making this celebration a multi-sensory tribute to U.S. Polo Assn. that honors the brand’s legacy, while looking confidently toward the future.

With a bold, modern collection and a spectacular celebration in Florence, U.S. Polo Assn. continues to honor its roots in the sport of polo while riding into the future of fashion.