Stone Island New York Relocated Flagship Store

Marking ten years since its first arrival in Soho, Stone Island’s newly relocated flagship store spans the ground and basement levels of a classic cast-iron building, designed to reflect the brand’s pillars of material research, community, and cultural programming.

The store is organized as a sequence of spatial zones that gradually shift in pace. At the entrance, a gallery area showcases the current collection, including the Ghost, Stellina, and Marina sub-collections.

Material experimentation lies at the heart of the store. Industrial cues from both SoHo and Stone Island’s DNA are reinterpreted through distinctive materials: burnt cork, ribbed plaster, and stained pine.

As part of an ongoing creative collaboration platform, the store features custom design contributions: lighting by Tim Hooijmans, lounge furniture by Tim Teven and the Supersedia bench by Markus Töll. Sound—a central element of the brand experience—is delivered via in-wall speakers and a custom audio system developed by Ledongil Workshop.

A downward slope leads into the lower level, a more intimate zone for private fittings, appointments, and gatherings. Conceived as a space for the Stone Island community, it includes music, books, and a bar. A downward slope leads into the lower level, a more intimate zone for private fittings, appointments, and gatherings. Conceived as a space for the Stone Island community, it includes music, books, and a bar.

To mark the opening, Stone Island presents a special-edition Uneven Ripstop Prismatico short parka, available exclusively at the Stone Island New York flagship store. This limited piece is crafted from ripstop cotton, dyed with a specific black corrosive dye and rubberised on the exterior with a shiny, fine-grained polyurethane film to achieve a prismatic effect. The garment is then washed to remove the pigment, which remains visible along the seams and in areas where the fabric is layered. The final piece features a unique Blue Marine shade, created exclusively for this edition, and includes back branding with the geographical coordinates of the New York flagship.