DRESSLER kicks off 2026 with a pop-up at Breuninger Düsseldorf

Following the presentation of its Autumn/Winter 2026 collection at Pitti Uomo in Florence, menswear brand DRESSLER continues its momentum with a pop-up at Breuninger Düsseldorf. The activation marks a concrete step in the brand’s plan to significantly strengthen its retail presence in 2026, as repeatedly announced by CEO Thomas Jaeger.

The pop-up opened on January 19th at Breuninger Düsseldorf and will run until February 13th. Located on the second floor of the luxury and lifestyle department store at Kö-Bogen, the 20-square-meter space will showcase DRESSLER’s Summer 2026 collection to end consumers for the first time. Highlights include the new Traveller program alongside a curated selection of versatile styles and cohesive total looks.

“We are introducing a number of new developments with our Summer 2026 collection, and we are delighted to present them directly to consumers for the first time,” said CEO Thomas Jaeger. “Having Breuninger as our partner for this premiere is particularly exciting for us.”

To support the launch, DRESSLER has developed a striking visual concept for the space, featuring a six-square-meter LED screen integrated into the floor, designed to create a strong visual statement.