Rifle Jeans announces new partnershipRifle Jeans announces new partnership

Rifle Jeans announces new partnership

Rifle company (Rifle Jeans) has a new partner; the Swiss holding of investments Kora Investments Sa which took over 44% of the Rifle equity. The closing is expected in the next 45 days.

Franco Marianelli ex Guess and Gas Jeans  will be in charge to lead the new Rifle to the next level.

In  2018 – commented Giulio Fratini (owner of the company), who represents the third generation of the founders – “is the 60th anniversary of the company and this is the time to take our company in a new dimension, driving it to the 21st century with a financial investor that is realizing with us its first business in the fashion world.”

Rifle closed the 2016 with a turnover of € 21million as in the 2015. The turnover is almost completely realized in the domestic market. Infact one of the first goal is to develop a global strategy.