SEEK to host concept pop-up shop

From 4th to 8th July, SEEK is bringing the rush of Fashion Week to the public in the form of a concept pop-up shop.

SEEK is taking Fechtner Delikatessen, one of Berlin’s finest organic coffee and lunch spots, and transforming it into a blank canvas for fashion insiders and outsiders alike to gather, shop, inspire and explore. The barriers between brand, buyer, media and consumer are breaking down season after season.

An experimental answer to the current retail situation, the space gives equal access to a curated selection of the best in fashion, food and lifestyle. Moreover, SEEK's Super Natural delivers what the most memorable shopping experiences always do: a concept everyone wants to take part in and share.

Dubbed Super Natural, the pop-up coincides with the release of SEEK Magazine No. 6. A portfolio of all-white clothing and lifestyle products populate a clear and reduced space. The launch of the latest print publication will be on 3th July at the pop-up shop.