CIFF and PARAISO Miami Swim Week announce strategic partnership

Photo Credit : https://ciff.dk/news/CIFF-x-Miami-Swim-Week

CIFF and PARAISO Miami Swim Week announce strategic partnership

CIFF and PARAISO Miami Swim Week announced a new strategic partnership, marking the beginning of a long-term collaboration connecting the worlds of fashion, resort wear, wellness, and contemporary lifestyle across Copenhagen and Miami.

The partnership was announced during 22nd edition of PARAISO Miami Swim Week in May 2026 in Miami Beach, and will officially launch at CIFF 67 this August in Copenhagen, where PARAISO Miami Swim Week will introduce a dedicated showcase highlighting selected brands from its international portfolio.

The collaboration forms part of CIFF’s expanding strategic focus on activewear, wellness, and lifestyle – categories that continue to reshape the global fashion industry and consumer behavior. 

“We have long explored the right framework for a partnership between CIFF and PARAISO Miami Swim Week, and now the timing and vision feel perfectly aligned,” says Sofie Dolva, Director of CIFF. “Fashion today extends far beyond clothing – intersecting with lifestyle, wellness, travel, and community. Through this partnership, we have the opportunity to engage new international audiences, strengthen our focus on these evolving categories, and create a platform that moves beyond the traditional fashion week format.”

“This partnership represents a natural evolution for PARAISO Miami Swim Week as we continue expanding the global conversation around resort wear and the cultural influence of destination-driven fashion. CIFF brings a highly respected international platform with a forward-thinking perspective on fashion and business, and together we have an opportunity to create meaningful cross-market visibility for brands operating at the intersection of fashion, travel, and contemporary lifestyle,” says Natalija Dedic Stojanovic, the co-founder of PARAISO Miami Swim Week.

As part of the partnership, SIGAL will participate in PARAISO Miami Swim Week’s “RISE” showcase this May as part of the broader CIFF x PARAISO collaboration and will subsequently be featured during CIFF 67 in Copenhagen this August.