Denham opens its first store in ChinaDenham opens its first store in China

Denham opens its first store in China

DENHAM the Jeanmaker has just opened its first store in China, located in Shanghai’s new HKRI Taikoo Hui Mall. The store showcases DENHAM’s collections for men and women, with the opening being an extensive rollout of DENHAM stores across China, reflecting the brand’s greater strategic commitment to expansion in the Asia region. 

Designed by DENHAM’s in-house team, the 160-square-metre store combines a clean, gallery-like aesthetic with authentic character and décor. Furnishings have been imported from Europe, including recycled and salvaged pieces like sewing machines, vintage lamps, and trolleys reworked into tables. The floor is made of wood that was reclaimed from a French farm, while walls are made from a special indigo concrete that has been developed exclusively by DENHAM. Graphic art includes the latest work by Anthony Burrill, a renowned English printmaker known for his eye-catching use of text and typography. 

Furthermore, DENHAM commissioned Shanghai-based studio JoMo Design to custom create a cash desk using vintage American yardsticks. Founded by furniture makers Moritz Spielberg and Jonas Merian in 2015, JoMo Design fuses contemporary design with uncompromising craftsmanship for signature collections and bespoke creations. 

The DENHAM Shanghai store has a full Service Co., which offers a hand-wash laundry service and a custom sewing area where DENHAM jeans can be hemmed, maintained and repaired for life. The change room features DENHAM’s unique 360-degree fitting mirror, which makes it easy for shoppers to see precisely how jeans look and fit, from all angles.