Tommy Hilfiger announces Lucien Laviscount as the face of its Fall Winter 2026 Watch and Jewelry campaign

Photo Credit : Image Credit: Tommy Hilfiger

Tommy Hilfiger announces Lucien Laviscount as the face of its Fall Winter 2026 Watch and Jewelry campaign

Tommy Hilfiger has announced actor Lucien Laviscount as the face of its Fall Winter 2026 Watch and Jewelry campaign, launching globally in September.

Following previous campaigns and his starring role in Spring 2026, Laviscount returns to explore New York through his own perspective, reflecting the brand’s connection to voices across fashion, art, music, entertainment and sport.

New Men’s Watches

The men’s collection updates classic American styles with modern details. The new Hampton stands out with an all-black finish, sculptural design and tachymeter bezel, alongside 5 ATM water resistance, a 24-hour display and date function.

The Bryant offers a slimmer, dress-watch-inspired profile with clean lines and understated sophistication.

 

Fresh Styles for Women

The women’s collection introduces refined shapes and signature detailing. The Mia reinterprets the classic tank watch with a square case, available with either a leather strap or metal bracelet. The hero Mia 24mm Two-Tone features a silver-white sunray dial, Roman numeral indexes and a stainless steel and gold-plated bracelet.

The new Abby draws inspiration from vintage jewelry watches, pairing crystal accents with an elegant bracelet and delicate 22mm case.