The theme of Pitti Uomo 111 in January 2027

The theme of Pitti Uomo 111 in January 2027

Pitti Immagine will return from 12–15 January 2027 with its next edition centred around the theme “WILD”, encouraging a more instinctive and individual approach to menswear.

According to Pitti, “WILD” is about dressing beyond categories and expressing a style that is constantly evolving. Rather than looking to nostalgia or familiar references, the concept invites a rethink of masculine identity through contrasts between instinct and precision, restlessness and structure.

Sartorial Precision Meets Individuality

These ideas shape the campaign created by art directors Tuomas Laitinen and Chris Vidal Tenomaa, featuring Arno Nauwelaerts dressed in Dunhill. The imagery recalls Johnny Rotten photographed in 1970s New York, pairing straw-blond hair with an immaculate Savile Row suit.

The campaign explores a wardrobe where elegance and freedom coexist, with traditional tailoring becoming more instinctive and imperfections taking on a personal, creative quality.

“A Conscious Way of Being Subversive”

Pitti describes “WILD” as a contemporary and individual approach to style — one that challenges conventions while remaining rooted in the event’s identity.

“That is what WILD is: a conscious way of being subversive, contemporary and individual. It is part of our DNA.”