WeAr Global Magazine #88 is out now. The autumn season opener for WeAr 4/2026 announces this year’s Best Fashion Retailer of the World Award winners and asks the question every retailer and brand is sitting with: what actually separates the businesses that are moving product from those that are not? The answer is not price, and it is not selection alone.
The issue brings together brands including BOSS, Dior, Givenchy, Ralph Lauren, Sacai, JW Anderson, Louis Vuitton, Dolce & Gabbana, Tommy Hilfiger, Diesel, True Religion, Loewe, and more than 200 others across fashion, footwear, accessories, and lifestyle.
What This Issue Is About
WeAr Global Magazine Issue #88 (WeAr 4/2026) examines three themes shaping fashion retail heading into the 2027 season: the shift from transactional to experience-led retail; China’s evolving fashion infrastructure and what it means for international brands; and how the industry’s most ambitious players are building brands that last. Two major brand interviews. Five Storebook retail destinations across Europe and Asia. Two trend reports. Cover artist: Marta Contreras Simo.
Key Topics in This Issue
- Best Fashion Retailer of the World Award 2026 — this year’s winners are revealed in Issue 88, selected from a global list of nominated stores across Europe, the Americas, Asia, Africa, and Australia. The 2027 nomination list is also published. Readers can vote at wear-magazine.com/bfr.
- Womenswear trend — Racquet Codes — the sports of the decade, and the codes are moving into the mainstream wardrobe. Luxury houses are repositioning around them. Runway references span Diesel, Sacai, JW Anderson, Chanel, Tommy Hilfiger, Sandy Liang, and Ralph Lauren.
- Menswear trend — Suits Softening the Rules — the suit is moving away from its identity as a formal uniform. Looser silhouettes, relaxed proportions, and softer construction — with Dior, Dolce & Gabbana, Givenchy, and Louis Vuitton among the references.
- From Point of Sale to Point of Experience — a report on how the most forward-thinking brands are turning themselves into an experience that lives on in the customer’s mind well beyond the product.
- China’s New Retail Connectors — a report on the new generation of multi-brand buyer stores reshaping how international brands access the Chinese fashion market, and why China’s retail ecosystem is no longer centred on Shanghai alone.
- Interview — Redefining Brand Building — Jeff Goldfarb, EVP of G-III Apparel Group, on what brand ownership changes, and where international growth fits into the strategy behind Donna Karan, DKNY, Karl Lagerfeld, Vilebrequin, and Marc Jacobs.
- Interview — The Route to 1 Billion USD — True Religion CEO Michael Buckley on one of fashion’s most surprising turnaround stories, and how the brand is building toward doubling its revenue.
- Next Generation — Wakana Abe — the Tokyo-based designer combining traditional fabrics with virtual innovation to create digital costumes for immersive 3D environments.
- Storebook — five retail destinations featured in full: Alex Eagle Studio (London), GR8 (Tokyo), Helmut Eder (Kitzbuhel), Ka Yo Kitchen (Stockholm), Wok Gallery (Milan).
- Business Talk — market updates covering El Corte Ingles, Omoda, Loewe, Nike, SKIMS, Levi’s, and Louis Vuitton.
Why This Issue Matters
Issue 88 is the autumn season opener — the issue buyers and brands read to understand what the market looks like heading into the new order season. The retail award, the trend directions, the brand interviews, and the China report make this one of the most substantial issues of the year. The question WeAr has always asked is not what is happening, but what it means for the people running the business. That is what you will find inside.
About This Issue
What is WeAr Global Magazine Issue 88?
WeAr Global Magazine Issue 88 is the autumn 2026 edition (WeAr 4/2026) of the international fashion trade magazine. It is the season opener for the autumn/winter buying season and includes the annual Best Fashion Retailer of the World Award.
When was WeAr Global Magazine Issue 88 published?
WeAr Global Magazine Issue 88 was published in October 2026.
What is the cover of WeAr Global Magazine Issue 88?
The cover of WeAr Global Magazine Issue 88 features art by Marta Contreras Simo.
Which stores are featured in the Storebook in WeAr #88?
The Storebook in Issue 88 visits a store in London, Tokyo, Kitzbuhel, Ka Yo Stockholm, and Milan.
What are the trend directions in WeAr Global Magazine Issue 88?
WeAr #88 covers two seasonal trend directions: Racquet Codes in womenswear, exploring how tennis, padel, and pickleball are shaping the mainstream wardrobe; and The Double-Breasted Suit: Softening the Rules in menswear, tracking the shift toward looser, more relaxed tailoring.
Who is interviewed and highlighted in WeAr Global Magazine Issue 88?
Issue 88 includes interviews with Jeff Goldfarb, Executive Vice President of G-III Apparel Group, Daniel Grieder, CEO Hugo Boss and Michael Buckley, CEO of True Religion.
Get the Full Issue
Available in print and digital in 8 languages: English, German, Spanish, Italian, French, Mandarin, Japanese and Russian.
Get Issue 88 in print and digital here
Brand Index — WeAr Global #88
The following brands are featured in this issue, across fashion, footwear, accessories, and lifestyle.
12NA · 959NINEFIVENINE
About You · Ace & Tate · Adidas · ADN Paris · Ajobyajo · Alberto · Alexander McQueen · AMO · Ana G. · Anchoret · Angel Chen · Antik Batik · Arcus · Attachment · Avant Toi
B1OCK · Balenciaga · Barbour · Bella Barnett · Betty Barclay · BLKVIS · BOB · BOSS · Boyan · Boyedoe · Breuninger · Brioni
C’H’C’M’ · Calvin Klein · Carl Friedrik · Caterina Bertini · Cebe · Cecilie Bahnsen · Celine · Chanel · Charles Tyrwhitt · Chuks Collins · Colorush · Connade · Cosmo · Cotton USA
Daytona 73 · De Bijenkorf · DEHA · Diana Klisaris · Diana Seboke · Diesel · Dior · District Vision · DKNY · Dolce & Gabbana · Donna Karan · Dressler · Dunhill · Dye Lab
Edward Achour · Egyptian Cotton · Ekjo · Ellyha
Farfetch · Feng Chen Wang · Ferragamo · FLIPPAN’LOOK
G-III Apparel Group · GinoGori 1968 · Gioselin · Giovanna Nicolai · Givenchy · Gore-Tex · Griffin · Gucci · GUESS
Hackett Heritage · Harley-Davidson · Harrods · HAWA · Hermes · Hideout · HUGO · HUGO BOSS
Inditex · Iron & Resin · Isabel Benenato · Isnurh
JAGVI. Rive Gauche · Jawara Alleyne · Jenne · JJ Hats · JOOR · JW Anderson
Ka-Yo · KaDeWe · Karl Lagerfeld · Kata Szegedi · Kering · KikoRomeo · Ksenia Schnaider · KUNDO
Labelhood · LAKON Indonesia x Kozue Sullerot · Le Temps des Cerises · Les Tricots de Lea · LIE · Loewe · Longo · Louis Vuitton
Mandibreeze · Mani del Sud · Marc Jacobs · Marc Point · MARGESHERWOOD · Marks & Spencer · Massimo Sabbadin · Maurizio Mykonos · Mellowdrama · Mfpen · Miin · Mizuno · Mod Wave Movement · Mustang
Nike · NN.07 · NO NAME
Odd Muse · Olooh · On · One Teaspoon · OPIA · Original Penguin · Oude Waag
Pas Une Marque · Past Tense · Pepe Jeans · Pitti Uomo · Polette · Prada · Project X Paris · Pronounce
Rabanne · Rag & Bone · Ralph Lauren · Red Bull Racing x Pepe Jeans · Rey Pavon · Richard James · Riedizione · Rules of Faith
s.Oliver · Sacai · Salle de Mode · Salomon · Samuel Gui Yang · Sandy Liang · SAPAF · Satisfy Running · Schiaparelli · Selfridges · Senada · Sewmod · Shinyaseki · Shoto · Shruti Sancheti · Shushu/Tong · Silvano Sassetti · Simkhai · Slam Jam · SND · Sneakerness · Snow Peak · Soarin · Soloio · Sombrero · Studio Nicholson · SUBU · Susanne Bommer
Teclor · Tesi · The Art Company · The Cloth · The Dudes · The North Face · Theo · Tommy Hilfiger · Tommy Jeans · Toos · Transnomadica · True Religion · Tsuchiya Kaban
U.S. Polo Assn. · Uche · UCHIDA DYEING WORKS · Umbro · Under Armour · Unna
Valabasas · Vegan Tiger · Ventura · Vilebrequin · Vrunk
Ware Mo Kou · White Milano · Woodbird
Yekaterina Ivankova · YKK
Zalando · Zara · ZIFEI WANG

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