Heimtextil makes debut at Downtown Design Dubai

Heimtextil makes debut at Downtown Design Dubai

Heimtextil is strengthening its presence in the Middle East’s interior design and hospitality sectors: for the first time, it partnered with Downtown Design, the region’s leading design fair held as part of Dubai Design Week. Together with Milan-based design platform Alcova, Heimtextil presented the Heimtextil Trends 27/28 ‘The Performance of Everyday Living’, in Dubai from 4 to 8 November. A compact presentation featured a film, text and visual elements offering the international and regional design community insights into the key trend themes.

Heimtextil Trends 27/28 explore the balance between functionality, comfort and design quality

The focus was on the Heimtextil Trends 27/28 developed by Alcova, their key themes and creative impulses. Under the title ‘The Performance of Everyday Living’, they explore how spaces can do more without asking more of us. This brings into focus a question that is equally relevant to residential interiors, hospitality and interior design: how can spaces become more functional while simultaneously enhancing comfort and design quality?

‘Downtown Design stands for connectivity, relevance and quality: it is where the Middle East’s creative community comes together with the global design industry. This exchange connects international perspectives with the specific needs and experiences of the region’s design professionals. Heimtextil and Alcova bring complementary strengths in materials and craft-led experimentation – topics that are particularly relevant to our community at present – and combine them with a clear understanding of the commercial realities behind successful design,’ says Mette Degn-Christensen, Director, Downtown Design.

‘The Middle East is an important source of inspiration and momentum for interior design and hospitality. Dubai brings together an international design community, and in cooperation with Alcova, we are bringing our expertise in trends, materials and design to this audience. In doing so, we are taking Heimtextil’s themes beyond Frankfurt and connecting them with the perspectives of relevant partners in the Middle East,’ says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.