Theme for upcoming Pitti Immagine tradeshow: BOOM, PITTI BLOOMS

Vital energy and the beauty of flowers has provided inspiration for “BOOM, PITTI BLOOMS”, the leading theme of the Pitti Immagine summer trade shows. 

New creative ideas that blossom just like flowers: improbable, effervescent and ironic. Sometimes in the form of macro inflatable flowerbeds, odd sculptures or flying bouquets. A fantastic world of original patterns blended with colour contrasts on façades, in areas and on objects. 

Layout, creative direction and Fortezza da Basso's setting by lifestyler Sergio Colantuoni. This introduces the overall topic relating to the new digital art project accompanying the exhibitions’ advertising campaign. An Art + Vibes production, directed by Valentina Be, Executive Producer Max Brun and Sound Designer Lorenzo Confetta.