Positive results for Obuv Mir Koi

Attendance was good at the 45th edition of the Obuv’ Mir Koi international footwear and leather goods show, which closed on March 24 at Expocentr in Moscow. The number of buyers was up over the previous edition, and 130 exhibitors (including 18 new entries) were represented in 3200 square metres of display space.

“We are finally seeing an upswing of orders in Russia and the CIS area. Buyers are still prudent, but better prospects are emerging for the months to come, and we look forward to seeing greater stability on the market in upcoming seasons,” says Arturo Venanzi, director and coordinator of Assocalzaturifici's Russia and CIS Laboratory of the Russian event. “We're still far from recovering the level of exports we saw in 2013, but what we were looking for at our event in Moscow has come true: Obuv’ Mir Koi is still an event of central importance for Italian companies working in Russia and the CIS area, the most important event after theMICAM in Milan, positioned towards the end of the season”.

At this edition ITA brought 25 selected customers from a number of regions in the Russian Federation to the event and set up a lounge where Italian exhibitors could network with buyers.

Assocalzaturifici's programme in the CIS area will continue with two additional series of events promoted and organised in partnership with ITA Agency: Shoes From Italy Almaty, from April 5 through 7 in the financial capital of Kazakhstan, and Shoes from Italy Kiev, April 12 and 13 in Ukraine